Rights Protected or Royalty-Free
This is for buyers of photography who don’t already know the difference between ’Rights-Protected/ Rights-managed’ and ’Royalty-Free’. In the past, reproduction rights were traditionally sold with an option of several degrees of purchase. For example, a client could purchase exclusive reproduction rights on a transparency for a particular usage, for a stipulated time, within a given territory. Typical usages include editorial, advert illustration, annual reports or calendars; while the territory could be stipulated as South Africa, Southern Africa, Africa or even the world.
This system of rights control, practised internationally, prevented disasters like the same photo appearing on both a Coca Cola and a Pepsi Cola advert or two competing companies using the same image on the front covers of their annual reports. This is what we mean by Rights Protected and this is how Photo Access operates.
However Royalty-Free stock, as supplied by Digital Source, does provide a valuable service for a whole new generation of clients - those who do not necessarily seek, or wish to pay for, the exclusivity which traditional libraries such as Photo Access offer.
At Digital Source you can buy a CD containing 50-100 images and (unlike in traditional photo-library reproduction-rights deals) select each and every shot as often as you like, for whatever application, anywhere in the world, at no extra cost. You can also purchase single images only, if you prefer. However, there is no rights control and this difference in operating styles is one of the reasons why Digital Source has its own dedicated staff.
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